The sales and customer service experience begins when a customer picks up the phone or walks in the door.
Customers scrutinize how they are treated after the sale as much as they evaluate a business while making the decision to buy. They are closely watching how every situation is handled, especially the difficult ones.
Remember: Everything counts when it comes to a customer's loyalty.
There are four specific things that customers say they will never forget about when doing business.
1. Customers do not forget attitudes. Each member of the team is an extension of the sales and customer service experience.
Customers will become loyal if the sales and customer service team develops a "no matter what it takes" attitude, keeps its promises, quickly addresses issues, and takes care of them after the sale. If a business does all these things, customers will be glad to come back for more!
Copyright 2010. Reprinted with permission from Barbara Wold's Retail & Consumer Tips, email@example.com.
Results Revolution TV and Blog
The Results Revolution (a nationwide initiative seeking to create strong economies based on locally owned & operated small businesses) just launched a TV show through their website which is new every week. Show topics covered so far include email marketing campaigns, publicity, social media, marketing and more. Watch the shows live every week or search their archives for shows you missed. Don't have time to watch a show? Read their blog that covers a wide variety of helpful topics for small businesses. All available from http://www.resultsrevolution.com/.
How to get Real Results from your Social Media Strategy
Social Media is a great way to interact with your customers. For examples on how other small businesses have gotten real results from their social media strategies follow this link: http://mashable.com/2010/03/22/small-business-social-media-results/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
The Small Business Guide to Google Apps
Looking for a new way to get your business organized. Google Apps may be an innovative option that will allow you to access your documents, spreadsheets, calendar, presentations, etc. from different locations. Mashable.com provides detailed information here: http://mashable.com/2010/03/19/small-business-google-apps/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29.
Monroe County Community College Classes Available
The Monroe County Community College offers classes beneficial to small businesses. The Lifelong Learning Course Catalog is available here: http://www.monroeccc.edu/ccs/lifelong.htm with the details on courses currently being offered.
Business Marketing and Customer Retention
Lisa Dixon (LADixon@aol.com), national speaker with 20+ years of professional experience in advertising and marketing and founder of AdWorks, offers advice on how to market your business on a small budget. Here are seven critical questions to ask yourself before you get started marketing your business:
Are you developing a relationship with your customers in order to retain them? Lisa Dixon offered five keys to customer retention stating that current customers are your most important asset.
Have You Taken a Look Through Your Customerís Eyes Lately?
Sometimes in the rush of everyday life we as business owners forget to take a step back and look at our store from our customer’s point of view. Here are a few things to consider to help you make that great first impression:
This attention to detail and a few inexpensive updates can help customers make the decision to enter your store and keep coming back for years to come.
The 10 P's to Prosperity
Susan Wilson Solovic, CEO of www.sbtv.com and AT&T Small Biz Expert offers 10 ways to make sure you build a successful business:
Marketing Must-Do Concepts
Team Halo (www.resultsrevolution.com) presents the following concepts that you can do to market your business and increase your customers:
2. Create and use a consistent and memorable brand (logo, color-scheme and website domain name)
3. Pursue the business trifecta which includes: a business, a proprietary product and educational classes that use your products
4. Focus on customer retention (make sure you have a website and it is updated at least once a week)
5. Nurture Relationships by developing a strategy for every media type. Social networking can increase communication with customers.
6. Pull people into your store during events and at least get your website in their hand
7. Offer samples and demostrate services
8. Work with other businesses for cross-promotion